The problem was to define and develop a restaurant and accurately describe its identity, including type of food, type of customer, flavors, desired customer experience, price point, service, competitive advantages, and overall style.
First, I really wanted to do an Indonesian Restaurant, so I gathered information about the culture, the most popular food, and the lifestyle. From there, I made a mood board to incorporate all my ideas and the ambiance of the restaurant. The logo for the restaurant was an inspiration from the Batik design and the theme color was olive green, mustard yellow, cream, and brown. Also, I tried several different typefaces of Aubrey, Bauhaus, and Zapfino for this restaurant.
