Designer-Paul Rand

Paul Rand was born on August 15, 1914. He was an American graphic designer that best known for his corporate logo designs. Rand was educated at the Pratt Institute and the Art Students LeagueSwiss Style of graphic design. From there he began to teach design at Yale University in New Haven, Connecticut. He also designed many posters and corporate identities, including the logos for IBM, UPS, Westinghouse, Playboy, and ABC.

His career began in small projects like creating stock images that supplied graphics to various newspapers and magazines. Rand’s work largely influenced by the German advertising style Sachplakat as well as the works of Gustav Jensen. His designs on the covers of Direction magazine.

Although Rand was most famous for the corporate logos he created in the 1950s and 1960s, his early work in page design was the initial source of his reputation. Rand always think about the need and function for his design strategy. He got many awards and influenced in many designers today.

Gutenberg Poster

This is my recent project that I'm working on Johannes Gutenberg. I did a perspective for the type treatment and used lower down the opacity for the background image. For the typeface I used Cochin and Letter Gothic.

Guide to Fun Activities

In this project, we get random photographs as raw material to create a cohesive, engaging, and unique presentation. Stage Dimensions: 640 X 480. Think about what visual, interactive, and motionrelationship they have with the screen contents, as well as the navigation keys.

From all the pictures that were received, I decided for the theme of Guide to Fun Activities in the San Francisco. In the home page, the navigation buttons represented each page with specific activities. Also, when you hover on the buttons, it showed the type of that specific activities. The combination color were grey, cool grey, white, pink, and red. All of these were done in Flash.

Company and Organization Sites

http://www.gouramidesign.com/

Gourami Design is for web and graphic desgin. It is very simple sites, easy to navigate, and user friendly. All the portfolio works are in the thumbnail pictures that you can easily browse. You can enlarge the image and it shows a brief of description what the project is about. The layout is very clean and simple.

http://www.blkmtnstudio.com/

BLK+MTN is a collaborative that specializes in Print, Design, Interactive, Web, Screen Printing, Video Production, Motion Graphics, and Photography. In the home page, it shows the recent work that they did like a blog. For the work navigation, it just show the work with a brief description of the left. Also, for the work of the web you can browse to the actual websites.

Personal Portfolio Sites

http://www.tanyamerone.com/

This is a simple sites that almost look like a blogsites. It is easy to navigate and very functional. She divided her work into five different categories. On each categories just show thumbnails of the work when you click on it, the pictures is enlarge. She also listed the different softwares that she used as part of her skill in the About page. What I found interesting, she put what her design inspirationa and her favorite reading on the sites.

http://taufiq-ridha.co.cc/

This site has a feel of a blogsite using notebook paper that you can post your recent comments. For the portfolio, he has an interesting navigation. He put all his work in landscape format and you can zoom in to see all the work. I barely see that for an online portfolio. He also put a list of his recognition.

Le Tirzah Beauty & Spa

Create a branding strategy for an identity system and collateral material. This branding strategy will include a personal initials logo plus color scheme, font family, design elements and grid/layout structure.

My design decision was to use my own initials (I, T, R), which consist a combination of sans serif, serif, and script font. Indeed, the logo needed some hierarchy than the other components. In settling the logo with the brown box with the initials inside created balance and hierarchy.

SFMOMA

In here, I have to create a new logo for the SFMOMA along with the poster-mailer. Akerman is one of the essential figures of contemporary avant-garde, moving image art—showing her work now both in gallery installation & screening printings.

Graphically, the front side of the poster will emphasize a major Chantal Akerman film retrospective. The back-side should clearly communication appropriate information about programs and ticketing information. The color of black and green were used for this poster-mailer.

Designer Booklet

First, I did an extensive research with the assigned graphic designer was required, Paula Scher. In looking at her work, I got an inspiration to the whole design with the color black and yellow. How can you bring the magic of the story to life through type and imagery? She used both of these color in several Public Theater poster and it gave dynamic force to the poster. Also, the decision to use sans serif throughout the booklet.

Goddess Perfume

I had to create a perfume package for a celebrity. Use type, materials, shape, form, and color to capture the character, personality, and attitude of the celebrity.Victoria Beckham was my personal choice for perfume celebrity. Being an English pop singer, designer, and author, it leads her to fame.

This project will create a model for a new perfume brand "The Goddess" by Victoria Beckham for young professional women. The design fo teh Goddess perfume packaging should capture the essence of Victoria Beckahm's personality. Indeed, the packaging is classy and edgy with the combination color of hot pink, dark brown, and black. The outer packaging is in the shape of square or diamond with intricate pattern design and stripes of velvet ribbon around it. For the bottle, I wanted to have mesh material wrapped around to capture her sense of styles.

Java Spice

The problem was to define and develop a restaurant and accurately describe its identity, including type of food, type of customer, flavors, desired customer experience, price point, service, competitive advantages, and overall style.

First, I really wanted to do an Indonesian Restaurant, so I gathered information about the culture, the most popular food, and the lifestyle. From there, I made a mood board to incorporate all my ideas and the ambiance of the restaurant. The logo for the restaurant was an inspiration from the Batik design and the theme color was olive green, mustard yellow, cream, and brown. Also, I tried several different typefaces of Aubrey, Bauhaus, and Zapfino for this restaurant.