Create a branding strategy for an identity system and collateral material. This branding strategy will include a personal initials logo plus color scheme, font family, design elements and grid/layout structure.
My design decision was to use my own initials (I, T, R), which consist a combination of sans serif, serif, and script font. Indeed, the logo needed some hierarchy than the other components. In settling the logo with the brown box with the initials inside created balance and hierarchy.
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